E-Marketing Manager
Purpose of the Position: Responsible for creating and implementing online marketing strategies for the company in order to increase sales and revenue by maximizing the technical and creative opportunities, and using social marketing to attract customers to the brand.
Responsibilities:
Responsibilities:
- Plan and execute all web, marketing database, emails, social media channels and displays for advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, customer acquisition and retention strategies, and assess them against goals (ROI and KPIs).
- Devise new and creative strategies to drive online traffic to the website and enhance growth.
- Measure experiments, track conversion rates and make improvements to the website.
- Collaborate with internal teams to create landing pages and optimize user experience.
from Kenyanjobportal http://ift.tt/1KlLD1Q
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