CMC Motors Brand Manager Jobs In Kenya

Brand Manager Jobs at CMC Motors, Kenya

Exciting Career Opportunities: We are one of the largest automotive and agricultural solutions providers in the Region and a franchise holder of some of the renowned motor vehicle brands in the world.

We are seeking to recruit dynamic, creative and a self-oriented professional to fill the below position within CMC East Africa (Kenya, Uganda and Tanzania).

Brands Manager Job Purpose

• Reporting to the Group After sales Manager, the incumbent will be responsible for assisting in the development of Brand, PR and Public Engagement initiatives in line with annual business strategy, to reinforce the corporate and brand image by effectively administering the annual communication plan.
• To liaise with all stake holders so as to ensure that maximum value is derived for the brand resulting in improved brand awareness, brand preference and ultimate increase in customer numbers thereby realizing business revenue. Minimal latitude for independent judgment is allowed.

Key Responsibilities

• To assist in the development, execution and implementation of annual brand tactical plan while ensuring brand/portfolio alignment with customer segments.
• Analyzes and defines the market and provide accurate sales projections/forecasts for existing products
• Champions the Triple Bottom Line in brand development, strategy and tactical initiatives
• Develops and implements marketing plan with promotional budget responsibility. Implements promotional tactics within budget parameters
• Provide Purchase based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs.
• Thorough and continuous monitoring of the market with the franchise Divisional heads to ensure all products are positioned to maximise competitiveness whilst also providing TE with budgeted margins.
• At the same time ensures all relevant cost factors are included within the franchises cost build up and submitted for approval as per company policy.
• Devise and develop budgets for sales marketing, administrative functions and personnel to effectively promote the various brand image and market share in the region.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee the development and implementation of an effective digital marketing and advertising activities to ensure consistency with the various franchise line strategy.
• Identify challenges and emerging issues faced by the organization.
• Work with senior management team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
• Create strategic linkages, alliances and integration within principle areas of responsibility, in the community in the form of strategic partnerships that leverage influence, investment or impact CSR.
• Oversee development of all print communications including marketing materials and electronic communications, website and new media; manage relationships with associated vendors.

Minimum Qualifications for Brands Manager Kenyan Jobs

• University degree in PR or Marketing from a recognized Institution.
• A post graduate Diploma in Marketing is desirable
• At least 5 years’ experience in Marketing/Public Relations.
• Agency, Media house experience is an added value.
• Broad knowledge of the technical elements involved in communications, public relations, issues management and advertising.
• Demonstrated leadership skills and Strategic/Systems Thinking, Customer Orientation, Decisiveness.
• Excellent verbal and written communication skills, including the ability to convey ideas and positions clearly.
• Excellent interpersonal skills, with the ability to establish and develop relationships.

Interested candidates who meet the above qualifications and experience should apply for the role via the address below by 12th June 2015 quoting the specific role you are applying for on the envelope.

The Group Human Resource Manager
P.O.Box 30135-00100
Nairobi

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by Kenyanjobportal